Public Health Supports Quitting All Forms of Tobacco and Nicotine in the New Year!

My Life, My Quit program offers help to youth quit e-cigarettes, vape and nicotine products

The New Hampshire Department of Health and Human Services’ (DHHS) Division of Public Health Services (DPHS) is introducing My Life, My Quit (#MLMQ), a tobacco cessation service for teens who want to quit using electronic cigarettes, liquid nicotine vape products, cigarettes and smokeless tobacco (chew). Teens who enroll in this free and confidential service will work with a coach who listens and understands their unique needs, provides personalized support, and helps them build a quit plan to become free from nicotine. Enrollments are completed online at or by calling or texting “Start My Quit” to 1-855-891-9989.

DPHS is promoting the #MLMQ campaign to youth on the site, Facebook/Instagram (@MLMQNH), YouTube, Snapchat and TikTok, as well as in movie theaters across the state. MLMQ coaches receive extensive training as tobacco treatment specialists through an accredited program, with additional training on adolescents from a psychologist and professor at Stanford University who specializes in adolescent tobacco prevention.

According to the 2017 New Hampshire Youth Risk Behavior Survey, e-cigarettes are now the most commonly used tobacco product among youth. This puts a new generation at risk for nicotine addiction. Nicotine, no matter how it is delivered, is unsafe for youth and young adults and can harm their developing brains. My Life, My Quit combines best practices for tobacco cessation adapted to teens.

For additional information on the New Hampshire My Life, My Quit program, contact the DHHS Tobacco Prevention and Cessation Program at [email protected] or (603) 271-6891. For information about the QuitNow-NH resources or help quitting, dial 1-800-QUIT-NOW.

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